Our Whole Strategy Right Now Is Convincing Voters Our Candidate Is Boring, and I Have Spent Six Years in This Business Never Once Expecting That to Be the Actual Pitch
Charisma used to be the whole game. This cycle, in this specific district, we are actively campaigning on the fact that our guy is thoroughly, reliably unremarkable. Spent today’s strategy call working through, in genuinely exhaustive detail, exactly how to convince voters in our specific battleground district that our candidate is boring, a specific, deliberate … Read more